Inside CXM, aÂ new online global thought leadership hub for customer experience management (CXM/CEM) professionals, officially launched yesterday.Â Inside CXM is focused on bringing you the latest insights from the field of customer experience management. According to Inside CXM, their goal with this program is to provide valuable content via experts who have their finger on the pulse of the global customer experience marketplace.
I am happy to announce my partnership (disclosure – I am a paid contributor) with Inside CXM by providing unique content to their site.Â I join a host of other industry experts whoÂ cover topics like aligning your organization to deliver a unified experience, creating contextual customer journeys and using customer insights to build a smarter experience. These experts include Flavio Martins, Andy ReidÂ and Molly Boyer. Check out the other contributors.
My first article for Inside CXM, “Why Customer Experience Management? To Leave the World a Better Place,” focuses on how businesses need to consider that the impact they have on customers goes well beyond their company walls and financial ledger. Business leaders need to remember that customers’ interactions with their company not only impact how the customers feel about the company, but the quality of those interactions can impact, positively or negatively, their personal lives. Customer experiences are, after all, a subset of all of life’s experiences.