A marketer’s job is to win the hearts and minds of customers and prospects. Even though priority is to clearly accounts for the intricacies of customerâs intellects and emotions, often major of it is in using intellectual triggers and minor of it is in connecting with them emotionally. It has consistently been overlooked. The fact that, when wielded correctly, emotion is a much more potent persuasive force in forging connections than intellect. Following infographic explains how various channels are being utilized and how they are acting to make the business successful.